Adult websites count as some of the most viewed websites in the world
Per day, Pornhub records 27 million pageviews in Germany, 8.7 million in Switzerland, and 6.7 million in Austria.
The odds that you have at some stage performed “research” on Pornhub, are therefore extremely high. This certainly applies to everyone else you know: Your friends, your colleagues, and of course, your clients.
Here are some statistics to set the scene.
To utilize this advertising channel and benefit from its attractive numbers requires experience.
The same rules apply as with other forms of advertising and platforms. Banner ads should be attractive and perfectly fit to the related product.
If a banner is “too” attractive, in terms of the comparative content found on an adult website, then the click rate may increase, but not the online shop’s conversion rate. Too “conservative” and the banner may get too few clicks. It is a fine balance. We integrate our knowledge into personalising each banner with exact requirements necessary to ensure campaign success. We consider your type of business to ensure a large number of impressions and click-through-rate.
Here’s a sample of how our anonymized evaluations will look.
The basis of our work is to interpret the banners and/or spots that performed the best, and should be promoted to the next stage, which will look like this:
Our ultimate goals are increase of sales by enhancing brand awareness and a long lasting partnership in marketing with our customers.
In combination with your own Google Analytics evaluation, we can use information as below to optimize the campaign for the future in order to generate the highest outcomes for your investment:
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- The times and dates that delivered better results.
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- Were men or women responsible for more conversions.
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- If there an operating system that can be attributed to a significantly higher sales count.
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- Which regions generated more or less traffic.
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- Which banner spots provided what results in your campaign, and which of them should we promote or remove.
The pricing of a banner campaign on adult sites
The daily budget which should be used for meaningful advertising depends on the desired target country. Countries such as Germany, Great Britain and France have very high number of visitors and at the same time users who are ‘ready to buy’.
In countries such as Spain or Poland, it is sensible to have somewhat lower daily budgets.
And in countries such as Latin America you can advertise with a very small daily budget.
Do you want to book a test run or an individual offer?
Please use this form and we will get in touch with you shortly.
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